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Robert Villafana

Robert Luis Villafana

Wednesday, May 5th, 1943 - Thursday, September 14th, 2023
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PLEASE READ THE FOLLOWING TERMS AND CONDITIONS CAREFULLY BEFORE USING THIS WEBSITE (AS DEFINED HEREIN). By using this Website, you signify your acknowledgment and agreement to these Terms and Conditions. If you do not agree with these Terms and Conditions, DO NOT use this Website (as defined herein).

These Terms and Conditions govern the use of the Book Of Memories websites (the "Website") and other services (collectively the "Services"). FrontRunner Professional ("Company," "we," "us," "our") reserves the right in our sole discretion to change, amend or modify (the "changes") all or part of these Terms and Conditions at any time and from time to time for any reason. Any changes to these Terms and Conditions will be noted by indicating the date these Terms and Conditions were last made. Any changes will become effective no earlier than fourteen (14) days after they are posted; provided, however, that changes addressing new functions of the Services or changes made for legal reasons will be effective immediately. Your use or continued use of the Services after the date any such changes become effective shall constitute your express acceptance of the Terms and Conditions as changed, amended or modified.

Eligibility: Users under 18 years of age are not eligible to use the Services without consent. Users between the ages of 13 and 17, can use the Services with the consent and supervision of a parent or legal guardian who is at least 18 years of age; provided, however, that such parent or legal guardian agrees to be bound by these Terms and Conditions, and agrees to be responsible for such use of the Services. Company reserves the right to refuse use of the Services to anyone and to reject, cancel, interrupt, remove or suspend any Campaign, Donation, or the Services at any time for any reason without liability.

Definitions: In these Terms and Conditions "Campaign Organizers" means those raising funds, and "Campaigns" as their fundraising campaigns. Additionally, "Donors" means those contributing funds, and "Donations" as the funds they contribute. Campaign Organizers, Donors and other visitors to the Services are referred to collectively as "Users". The term "Campaign Organizers" shall also be deemed to include any individual(s) designated as a beneficiary of Campaigns.

Services: The Services are offered as a platform (the "Platform") to Users of the Services. Among other features, the Services are designed to allow Campaign Organizers to post Campaigns to the Platform to accept Donations from Donors. Although there are no fees to set up Campaigns, a portion of each Donation will be charged as fees for our Services and those of our third party payment processors. Company reserves the right to modify or discontinue, temporarily or permanently, the Services with or without notice. You agree that Company will not be liable to you or to any third party for any modification, suspension or discontinuance thereof. The Company has no responsibility or liability for the deletion or failure to store any data or other content maintained or uploaded by the Services. To the extent you access the Services through a mobile device, your wireless service carrier's standard charges, data rates and other fees may apply. In addition, downloading, installing, or using certain Services may be prohibited or restricted by your carrier, and not all Services may work with all carriers or devices. By using the Services, you agree that we may communicate with you regarding Company and other entities by SMS, MMS, text message or other electronic means to your mobile device and that certain information about use of the Services may be communicated to us.

Charitable Giving: Campaigns are not charities to which you can make tax-deductible charitable contributions. Any Donation you make through the Platform may be processed by an unaffiliated business partner for which a processing fee (in addition to our FrontRunner Professional Fee) is deducted. You understand, acknowledge and agree that Company is not a charity, and Company does not solicit charitable donations for itself or for any third-party charitable institution. Company is merely acting as a payment facilitator for any Donations.

Administrative Platform Only: The Services are an administrative platform only. The Company is merely acting as a payment facilitator for any Donations between Campaign Organizers and Donors, and is not a party to any agreement between Campaign Organizers and Donors. Company is not a broker, agent, financial institution, creditor or insurer for any user. Company has no control over the conduct of, or any information provided by Campaign Organizers, and Company hereby disclaims all liability in this regard. We expressly disclaim any liability or responsibility for the success or outcome of any Campaign. Donors must in their sole discretion make the final determination of making Donations to any Campaigns. Donors are solely responsible for asking questions and investigating Campaign Organizers and Campaigns to the extent they feel is necessary before making a Contribution. All Donations are made voluntarily and at the sole discretion and risk of Donors. Company does not guarantee that Donations will be used as promised. Company does not endorse, guarantee, make representations, or provide warranties for or about the quality, safety, or legality of any Campaign. Donors are solely responsible for determining how to treat their Donations for tax purposes.

No Verification of Campaign Information: We do not verify the information that Campaign Organizers supply, and do not guarantee that the Donations will be used in accordance with any fundraising purpose prescribed by Campaign Organizers. We disclaim and assume no responsibility to verify whether the Donations are used in accordance with any applicable laws.

Your Registration Obligations: You may be required to register with Company in order to access and use certain features of the Services. If you choose to register for the Services, you agree to provide and maintain true, accurate, current and complete information about yourself as prompted by the Services' registration form. Campaign Organizers must register using their true identities, including their name and any image purporting to depict the Campaign Organizer. Registration data and certain other information about you are governed by our Privacy Policy. If you are under 13 years of age, you are not authorized to use the Services, with or without registering. In addition, if you are under 18 years old, you may use the Services, with or without registering, only with the approval of your parent or guardian. Certain aspects of our Services may also require you to register with (and agree to the terms of) third party service providers (e.g., payment processors or charitable donation processors) in order to utilize such Services. While we may help facilitate such registration in some cases, we are not a party to any such relationships and disclaim any responsibility or liability for the performance by such third parties. We may exchange information with such third party services in order to facilitate the provision of Services (and related third party services).

Public Display of Donations: Donors have the option to publicly display their Donations for public viewing or allow their information to be provided to the Campaign beneficiary(ies). To keep the details of your Donation private, simply click the appropriate checkbox during the Donation process. Please see our Privacy Policy for more information on the ways that we may collect, use, and store certain information about you and your use of the Services.

Payment of Donations: In order to contribute to a Campaign, Donors will be required to provide Company information regarding its credit card (i.e., VISA, MasterCard, Discover or American Express) or other payment method. Donors represent and warrant to Company that such information is true and that Donors are authorized to use the credit card or payment method. Donors agree that a certain minimum Donation amount may apply, and that all Donation payments are final and cannot be refunded. Donors agree to promptly update account information with any changes that may occur and to pay the Donation amount that you specify. Donors hereby authorize Company to bill Donors' credit cards and payment methods in advance on a periodic basis until Donors terminate periodic payments through the Platform.

Fees: Company does not charge Campaign Organizers any upfront fees for Campaigns. Company retains a portion of each Donation contributed to Campaigns in the amount of four percent (4%) ("FrontRunner Professional Fee"). A portion of the Donation is payable to our third party payment processors ("Processing Fee"). Donors acknowledge that by contributing Donations to Campaigns, Donors are agreeing to any and all applicable terms and conditions set forth by a third party payment processor, in addition to these Terms and Conditions. The portion of each Donation payable to and retained by our third party payment processors are:

        • US Users ONLY: Third party payment processor charges a fee of 2.9% AND $0.30 per donation for VISA, MasterCard or Discover cards or 3.4% AND $0.30 per donation for American Express cards.

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All Tribute Pay Fees and Processing Fees ("Fees") are deducted directly from each Donation and are not reflected in the amount which Campaign Organizers can withdraw from the Campaign. We reserve the right to change any of the Fees from time to time. If we change any of the Fees, we will provide notice of the change on the Website or otherwise, at our option, at least fourteen (14) days before the change is to take effect. Your continued use of the Services after the change in any of the Fees becomes effective constitutes your acceptance of the new Fees.

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LIMITATION OF LIABILITY: YOU EXPRESSLY UNDERSTAND AND AGREE THAT NEITHER COMPANY NOR ITS AFFILIATES WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY DAMAGES, OR DAMAGES FOR LOSS OF PROFITS INCLUDING BUT NOT LIMITED TO, DAMAGES FOR LOSS OF GOODWILL, USE, DATA OR OTHER INTANGIBLE LOSSES (EVEN IF COMPANY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES), WHETHER BASED ON CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY OR OTHERWISE, RESULTING FROM THE USE OR THE INABILITY TO USE THE SERVICES, THE UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR TRANSMISSIONS OR DATA, THE STATEMENTS OR CONDUCT OF ANY THIRD PARTY ON THE SERVICES, OR ANY OTHER MATTER RELATING TO THE SERVICES. IN NO EVENT WILL COMPANY'S TOTAL LIABILITY TO YOU FOR ALL DAMAGES, LOSSES OR CAUSES OF ACTION EXCEED THE AMOUNT YOU HAVE PAID COMPANY IN THE LAST SIX (6) MONTHS, BUT IN NO EVENT MORE THAN ONE HUNDRED DOLLARS ($100).

EXCLUSIONS: SOME JURISDICTIONS MAY NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES. ACCORDINGLY, SOME OF THE LIMITATIONS SET FORTH ABOVE MAY NOT APPLY TO YOU. IF YOU ARE DISSATISFIED WITH ANY PORTION OF THE SERVICE OR WITH THESE TERMS AND CONDITIONS, YOUR SOLE AND EXCLUSIVE REMEDY IS TO DISCONTINUE USE OF THE SERVICE.

DISPUTE RESOLUTION - ARBITRATION (READ CAREFULLY): You agree to arbitrate all disputes and claims between you and Company (including our respective subsidiaries, affiliates, agents, employees, predecessors in interest, successors, and assigns). Notwithstanding the foregoing, either party may bring an individual action in small claims court. Notice of Dispute ("Notice"). The Notice to Company should be sent to 2501 Parmenter Street, Suite 300A, Middleton, WI 53562, Attn: President, with a copy by email to support@tributepayments.com ("Notice Address"). The Notice must (i) describe the nature and basis of the claim or dispute, and (ii) set forth the specific relief sought ("Demand"). If Company and you do not reach an agreement to resolve the claim within sixty (60) days after the Notice is received, you or Company may commence an arbitration proceeding. During the arbitration, the amount of any settlement offer made by Company or you shall not be disclosed to the arbitrator until after the arbitrator determines the amount, if any, to which you or Company is entitled.

The arbitration will be governed by the Commercial Arbitration Rules and the Supplementary Procedures for Consumer Related Disputes (collectively, "AAA Rules") of the American Arbitration Association ("AAA"), as modified by this Terms and Conditions, and will be administered by the AAA. The AAA Rules are available online at adr.org, by calling the AAA at 1-800-778-7879, or by writing to the Notice Address. The arbitrator is bound by the terms of this Terms and Conditions. All issues are for the arbitrator to decide, including, but not limited to, issues relating to the scope, enforceability, and arbitrability of the arbitration provision. Unless Company and you agree otherwise, any arbitration hearings will take place in Chicago, Illinois. Regardless of the manner in which the arbitration is conducted, the arbitrator shall issue a reasoned written decision sufficient to explain the essential findings and conclusions on which the award is based. YOU AND COMPANY AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. Unless both you and Company agree otherwise in writing, the arbitrator may not consolidate more than one person's claims, and may not otherwise preside over any form of a representative or class proceeding. If this specific provision is found to be unenforceable, then the entirety of this arbitration provision shall be null and void.

Introduction

BOOKOFMEMORIES.COM, including mobile applications and related services (collectively the “Site”) is fully owned and operated by FrontRunner Professional, (the “Company,” “we,” “us,” “our”). Company takes your privacy seriously. We feel it is important that you fully understand the terms and conditions under which we use the information we gather from you through the use of our Site. Please read this Privacy Policy ("Policy") carefully to understand how we will use and protect your Personal Information. We will not share your Personal Information with anyone except as described in this Policy. Changes to this Policy will be announced on our Site, so please check back periodically. This Policy forms part of the Company’s TERMS AND CONDITIONS and is incorporated by reference to those Terms and Conditions.

This Policy outlines Company’s general policies and practices for protecting your private information on this Site. It covers why Company collects information, the types of information it gathers, how it uses such information, and the notice and choice affected individuals have regarding Company’s use of and their ability to correct their information. This Policy applies to all personal information received by Company whether in electronic, written, or verbal format.

Company reserves the right to modify this Policy at any time and will do so from time to time. Each modification shall be effective upon its posting to the Site. Your continued use of the Site following any such modification constitutes your acceptance of any change(s) to this Policy. It is therefore important that you review this Policy regularly. If you have any questions concerning this Policy please contact Company at support@frontrunner360.com.

1. Scope

This Policy covers the Site in part and as a whole. However, it does not apply to entities that Company does not own or control, including without limitation, Campaign, advertisers or developers of content. Company may include third-party links on the Site. These third-party sites are governed by their own privacy policies and NOT this Policy. Company therefore has no responsibility or liability for the content and activities of these third-party sites. Please check the privacy policy of any third-party site you interact with on or off the Site.

2. General Policy Provisions

  1. Definitions

    “Personal Information” includes both “Personally Identifiable Information” and “Non-Personally Identifiable Information”.

    "Personally Identifiable Information" refers to information that lets us know the specifics of who you are and can be used to identify, contact or locate you. Personally Identifiable Information is requested when you register with us, make a Donation, correspond with us, or otherwise volunteer information, for instance, through the use of "Contact Us". Personally Identifiable Information may include, without limitation, your name, mailing address, telephone number, e-mail address, credit card number, and other identification and contact information.

    "Non-Personally Identifiable Information" refers to information that does not identify a specific individual by itself or in combination with other information. We gather certain information about you based upon what you view on our Site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include the Site’s Uniform Resource Locator ("URL") that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol ("IP") address. A URL is the global address of documents and other resources on the World Wide Web (‘Web”). An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol ("TCP/IP") network, such as the World Wide Web. Networks use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the Web, allowing Web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop

    “Sensitive Personal Information” means Personal Information that reveals race, ethnic origin, sexual orientation, political opinions, religious or philosophical beliefs, trade union membership or that concerns an individual’s health.

  2. Notice

    Company shall inform you of the purposes for which it collects and uses Personal Information and the types of non-agent third parties to which Company discloses or may disclose that information. Company shall provide you with the choice and means for limiting the use and disclosure of your Personal Information. Notice will be provided in clear and conspicuous language when you are first asked to provide Personal Information to Company, or as soon as practicable thereafter. In any event, you will receive notice before Company uses or discloses the information for a purpose other than that for which it was originally collected.

  3. Choice

    Company will offer you the opportunity to choose (opt-out) whether Personal Information is to be disclosed to a third party or to be used for a purpose other than that for which it was originally collected or has subsequently been authorized. For Sensitive Personal Information (when applicable), Company will give you the opportunity to affirmatively or explicitly consent (opt-in) to the disclosure of the information for a purpose other than that for which it was originally collected or has subsequently been authorized. Company will treat Sensitive Personal Information it receives from anyone the same as it would treat its own Sensitive Personal Information.

  4. Security

    Company shall take reasonable steps to protect Personal Information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. No company is immune from Internet attacks or data breaches. Company cannot guarantee the security of information on or transmitted via the Internet.

  5. Data Integrity

    Company shall only process Personal Information in a way that is compatible with and relevant to the purpose for which it was collected or has been authorized. To the extent necessary for those purposes, Company shall take reasonable steps to ensure that Personal Information is accurate, complete, current, and reliable for its intended use.

  6. How to Access Your Information

    Company offers you choices for the collection, use and sharing of Personal Information. You may notify Company of your preferences, or change any Personal Information, by emailing support@frontrunner360.com. Please be sure to provide complete account information so Company can identify you in its records.

    You may also stop the delivery of future promotional e-mail from Company by responding directly to any email you receive with a request to remove you from the mailing list.

3.Reasons the Company Collects Personal Information

Company collects your Personal Information because it helps deliver a superior online experience, gives you convenient access to the Site for browsing, and allows key features of the Site to function properly. In order to better provide you with this superior level of customer service, our Site collects two types of information (referred to in this policy as "Personal Information") about our visitors: Personally Identifiable Information and Non-Personally Identifiable Information. In addition, your Personal Information helps Company keep you informed about the latest announcements, special offers, and events that you might like to hear about.

4. Information Company Collects About You

Any time a guest or member (collectively “Users”) accesses the Site they receive a “cookie” from Company. Company uses cookies (small pieces of data stored for an extended period of time on a computer, mobile phone, or other device) to make the Site easier to use and to protect both you and Company. These cookies give Company certain Non-Personally Identifiable Information about your use of the Site. You may remove or block cookies using the settings in your browser, but in some cases that may impact your ability to use the Site. Company may also use pixels, widgets and other tools to gather such Non-Personally Identifiable Information to improve the experience of the website or mobile application.

Company may contract with third-party service providers to assist it in better understanding its Site Users. These service providers are not permitted to use the Non-Personally Identifiable Information collected on Company’s behalf except to help it conduct and improve its business.

When you access the Site from a computer, mobile phone, or other device, Company may collect Non-Personally Identifiable Information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about the user base as a whole. Company will not use the information collected to market directly to that person.

Company keeps track of some of the actions you take on the Site such as member profiles and pages you view. Even if you do not provide certain information, Company may obtain it from you profile or the pages of its Site that you visit. Company may retain the details of connections or transactions you make on the Site.

5. Information You Provide to Company

To become a User, Company shall collect certain Personally Identifiable Information, which you are required to provide. Information that is not required shall be deemed voluntary and you may provide such information, although not mandatory.

While using the Site, you may provide text, files, images, photos, videos, location data, or any other materials (collectively “Content”) to Company by uploading, posting, or publishing the Content on the Site. Frequently, Content you place on the Site will contain a picture of your face. Company may retain the details of connections or transactions you make on the Site.

Where applicable, when you interact with other Users on the Site, you may provide other information about yourself, such as political or topical views, religious affiliation, or marital status. Any information in a public forum is accessible by anyone, including people who are not members of the Site. Please be aware they may share information you give them with other Users you may not know. They may also share the information outside the Site without your prior approval. Company does not have control over the actions of its Users and accepts no responsibility or liability for their actions. Please keep this fact in mind when using the Site, and use care when disclosing Personal Information to other Users of the Site.

Company may also collect information from ads you click on when using the Site. Company may also keep track of links you click on in e-mails you receive from Company. This is done to increase the relevancy of the ads you see.

6. How Company Uses Your Personal Information

Company uses the information you are required to provide to become a User in order to insure you are over the age of thirteen (13). THE SITE IS NOT MEANT TO BE USED BY ANYONE UNDER THE AGE OF THIRTEEN (13). If you are under thirteen, please do not attempt to register with the Site or send Company any Personal Information. Company may also use your age information to be sure you receive an age appropriate experience while using the Site.

Company will use the information it collects to provide, without limitation, services and features to you and facilitate payment for any Donations between Campaign Organizers and Donors and provide information to Campaign Organizers and Campaign beneficiaries. Company will also use the information to measure and improve the Site, and to provide you with customer support.

Company may contact you with new or updated products or services, designs, routes, surveys, or other related announcements from time to time. You may opt-out of all communications except essential updates. Company may include Content in the e-mails sent to you.

Certain software applications and applets transmit data to Company. Company may not make a formal disclosure if it believes its collection of and use of the information is the obvious purpose of the Site or its related application. If it is not obvious that Company is collecting or using such information, it will disclose its collection to you the first time you provide the information.

Company may use the information collected to prevent potential illegal activities. Company may also use a variety of methods to detect and address anomalous activity and screen content to prevent abuse.

Company may use your information to serve you personalized advertising. Company does not share your information with advertisers without your consent. Company allows advertisers to choose the characteristics of Users who will see their advertisements. Company may use any of the Non-Personally Identifiable Information it has collected in any fashion to select the appropriate audience. Company will not tell the advertiser who you are as part of this process. When you interact with an advertisement there is a possibility that you may receive a cookie from the advertiser.

7. How Company Shares Your Information

Company shares your Personal Information with third parties when it believes you have permitted such sharing, that it is reasonably necessary to offer services, or when legally required to do so. Company will not share your Personally Identifiable Information with third parties in a way that it thinks violates your privacy. The following non-exhaustive list contains examples of how Company shares or could share your information:

  1. If Site allows you to invite a friend to join the Site or become a User, and you choose to do so, the invitation will contain information that will allow your friend to identify you. The invitation may contain information about other Users your friend might know.

  2. Certain information you provide to Company may be shared by using the Site’s search function. This allows other Users to locate your profile and it allows new Users to find people they know on the Site.

  3. Company provides some public information to search engines. This information allows search engines to locate the Site. It also allows people to locate you on the Site using a major search engine. This does not mean all information you post on the Site may be accessed using a search engine.

  4. There are also times when Company may make certain Personal Information about you available to strategic partners or third parties. These companies may help Company process information, render services to you, manage and enhance customer data, provide customer service, assess your interest in products and services, or conduct research or satisfaction surveys. Without such information being made available, it would be difficult for you to use Company's Site and services.

  5. Company may also share Personal Information when it has a good faith belief it is necessary to prevent fraud or other illegal activity, to prevent imminent bodily harm, or to protect itself and you from people violating the Terms and Conditions of the Site. This may include sharing information with other companies, lawyers, and courts or other government entities.

  6. Company may disclose information pursuant to subpoenas, court orders, or other requests (including criminal and civil matters) if it has a good faith belief that the law requires such a response. This may include requests from jurisdictions outside of the United States if Company has a good faith belief that the response is required by law under the local laws in that jurisdiction, is applicable to users from that jurisdiction, and is consistent with generally accepted international standards.

  7. Company may disclose analyzed data in the form of purchasing trends or statistical data. No Personally Identifiable Information will be attached to this disclosure.

8. Business or Asset Transfer or Sale

Company may be sold, sell or buy businesses or assets of businesses, or merge with another business. In such transactions, Personal Information generally is one of the transferred business assets. Also, in the event that Company, a line of business of Company, or substantially all the assets of Company are transferred, Personal Information may well be one of the transferred assets. Company will make a reasonable effort to provide notice on the Site, and to notify you via e-mail to the most recent e-mail address that you have provided of any such change in ownership or control of your personal information.

9. Miscellaneous

  1. Privacy of Children

    YOU MUST BE EIGHTEEN (18) YEARS OR OLDER TO ACCESS THE SITE OR USE ITS SERVICES. IF YOU ARE UNDER EIGHTEEN YEARS OF AGE, YOU ARE NOT PERMITTED TO ACCESS ANY OF COMPANY’S SERVICES FOR ANY REASON. DUE TO THE AGE RESTRICTIONS FOR USE OF COMPANY’S SITE AND SERVICES, NO INFORMATION OBTAINED BY COMPANY FALLS WITHIN THE CHILDREN’S ONLINE PRIVACY PROTECTION ACT OF 1998 AND IS NOT MONITORED AS DOING SO.

    Protecting children’s privacy is especially important to Company. Company does not knowingly collect Personal Information from children under 13, but because some information is collected electronically, it can appear to be the Personal Information of someone over the age of 13, and will be treated as such by this Policy. If a child under 13 submits Personal Information and Company learns that Personal Information pertains to a child under 13, it will attempt to delete the information as soon as possible. It is Company’s policy to comply with the Children’s Online Privacy Protection Act of 1998 and all other applicable laws. Therefore, Company restricts the Site and all other provided services to persons 18 years or older.

  2. Agreement with Policy and Continued Use of Site

    Unless stated otherwise, Company’s current Policy applies to all information that Company has about you, your account, and access to the Site. By using the Site, you consent to this Policy and having your Personal Information and data transferred and processed as described.

Obituary

Please share your favorite memory of Robert to be included in a special keepsake book for the family.
Robert L "Luis" Villafaña, a deep-sea and SCUBA diver with the US Army during the Vietnam era and later a senior international furniture sales executive who retired in 2008 after an entrepreneurial sales career of over forty years, died of complications from prostate cancer on Thursday, September 14, 2023 in White Stone, Virginia, his retirement home since 2002. He was eighty years old.

Luis was born in Hamilton, Bermuda, where his father piloted ships. After graduating from Mount St. Agnes Academy in Bermuda, he studied at the University of Maryland and subsequently enlisted in the US Army. He was commissioned, trained by the Navy as a diver, and served in Vietnam from 1968 to 1969, commanding a dive team of ten. Among other military decorations, he was awarded the Bronze Star medal.

Upon his discharge from the Army, Luis entered the furniture business,where he remained for the rest of his professional life. After working for Ethan Allen from 1970 to 1981, he established his own firm and entered upon a long and highly successful career in international sales.

He and his wife, Georgine Sandelli Villafaña, met in high school in Bermuda, and married in 1964. They ran their company together until Luis retired, after which they moved to the Northern Neck of Virginia. In retirement, Luis enjoyed long trips on his motorcycle, traveling the world with his wife, target shooting, and touring Israel with his longtime friend. He re-established contact with his Vietnam divers and sought to assist them with numerous issues relating to the Vietnam conflict and veteran support.

He is survived by his wife of 59 years, Georgine; daughters Christina of Norfolk, VA and Danielle of Chesterfield, VA; son Marc of Falls Church, VA; brother Allan of Utah; and three grandsons. Luis was preceded in death by his parents, Lillian Petty Villafaña of Bermuda and Pedro José Villafaña of Cienfuegos, Cuba.

A funeral mass, followed by burial, will be held at St. Francis de Sales Catholic Church in Kilmarnock, Virginia on Thursday, September 21, 2023 at 11:00 AM. In lieu of flowers, and to celebrate Luis’s lifelong love of animals, donations to Northern Neck Partners for Pets (northernneckpartnersforpets.org) would be much appreciated.
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Service Details

  • Service

    Thursday, September 21st, 2023 | 11:00am
    When
    Thursday, September 21st, 2023 11:00am
    Location
    St. Francis de Sales Catholic Church
    Address
    154 East Church Street
    Kilmarnock, VA 22482
    Get Directions: View Map | Text | Email
  • Interment

    Location
    St. Francis de Sales Catholic Church Cemetery
    Address
    154 East Church Street
    Kilmarnock, Virginia
    Get Directions: View Map | Text | Email
  • Online Memory & Photo Sharing Event

    Ongoing
    Online Event

    About this event
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    In Loving Memory Of

    Robert Villafana

    May 5, 1943 - September 14, 2023

    Look inside to read what others have shared

    Family and friends are coming together online to create a special keepsake. Every memory left on the online obituary will be automatically included in this book.

Condolences

We encourage you to share your most beloved memories of Robert here, so that the family and other loved ones can always see it. You can upload cherished photographs, or share your favorite stories, and can even comment on those shared by others.

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Private Condolence
MM

Mitch Miller

Posted at 08:24pm
As a child, Tintle Rd in Butler was a wonderful place to grow up. It was a paradise for a child. A beautiful wooded street surrounded by thousands of acres of woods that you could get lost in for hours on end.
It was a time when a neighbourhood was a magic safe place that consisted of neighbours who cared for and looked out for each other. And for each other's kids. As a kid, you knew all of your neighbours and they knew you. There were chilly Halloween nights, 4th of July picnics, and neighbourhood gatherings. Christmas lights, snow-filled days and nights, playing hide and seek on a summer evening while stopping to catch a lightning bug. But also, as a kid, if you did something wrong, your parents knew it by the time you hit the front door. Paradise isn't always perfect, but this was close.

Mr and Mrs Villafana and the girls lived in the house on the corner of Tintle Rd and Stony Hill Crt. You couldn't go anywhere down that road, from where we lived without passing their home. The Villafana's were one of the wonderful families that made our street a little slice of paradise. Mr Villafana (AKA Luis, AKA Robert) would always wave and smile or take the time to talk to me. And though I was just a boy, and it may have just been a boy's perspective, I do believe he inspired my father at one point, to grow a mustache.

Luis was also the guy who got my parents a great deal on the Ethen Allen dining room furniture that adorned our formal dining room. A shrine-like room that we were only allowed to go into on holidays. Sitting at that Ethan Allen table was an honour reserved for Thanksgiving, Easter, and Christmas. Perhaps Mother's Day and Father's Day, but the others were certainly the big three.

Luis and Georgine also gave me my first big paying job... babysitting the girls, Christina and Daniel. Lovely girls, that were always asleep by the time I got there. In truth, it was me, the family dog, TV, and snacks. The easiest money I ever made.

A kind, gentle, caring man with a wonderful sense of humour and a smile. A good family friend. That is the way I knew him and will always remember Luis. And as with all good people, this world was better because he was in it and will be less so with his passing.

Hooroo, old neighbour, old friend. Thank you for watching over me, and taking the time for me when I was a child. Thank you for helping to make our neighbourhood a special place. It was also better because you were in it.
 
CD

Christina Villafaña Dalcher Posted at 07:32pm

Dear Mitch,
There’s no competition, but this is one of my very favorite notes. Thank you so much for taking the time to write it.

We did indeed grow up in a magical time, and your thoughts took me right back there.

All good wishes to you and yours, and thank you for remembering Luis with such affection.
—Christina
HM

Hilda Miller

Posted at 03:37am
Harold first met Luis in the late 60's while driving upTintle Rd. in Butler. Luis was working in the yard of their new home 3 houses down from ours, building a stone wall. Harold never passes anyone without stopping to say "Hello." Especially while they are working in their yard building anything from stone, because Harold loves stones and became a great stone mason.

After that encounter the two became friends, and when we became aquainted with Georgine we became fast friends in a neighborhood that seemed to nurture friendships.

Over the years when Georgine had one of her famous best Christmas parties in the world, Harold and I could talk all night with Luis and Georgine after the other guests went home, and at times we found ourselves leaving at 5:00 a.m. because there always seemed to be facinating stories, and of course, Luis's famous jokes he was so good at telling. As a matter of fact, when Luis and Georgine drove all the way to Bend, Oregon to visit us in September 2019, we were still telling him how we laugh when we think of him telling his "Washy Washy" joke. So that opened the door for more of the same. He was a master at it.

The stories of his traveling to sell Ethan Allen furniture over seas was intriguing, as well as hearing about their world travels together was fascinating to us who hadn't traveled much at that time in our lives. When I think of the time when they visited Bora Bora and stayed in one of the few little huts with thatch roofs perched over the water that seemed so exotic, lovely and quiet, it was like out of a fairy tale that a resort could think to do that.

I certainly don't feel it would have been as wonderful of a trip if they waited until recently to go there with what it's like now with so many of those little huts sticking way out over in the water in the same resort. I am thankful they were probably some of the first to exerience it with all it's charm and privacy, and glad we were able to listen to their experiences during their travels and where they stayed with families in farm houses or other quiet places out of the way of hourds of tourists and big hotels

Our oldest son, Harold Jr., became aquainted with Luis when he was about 12 when Luis was driving his motorcycle out of his driveway while young Harold was going fast on his bicycle by the bottom of their driveway and skided and almost fell. Luis made certain he was Ok and then talked to him about riding his bike safely and slower down the hill.. After that when Harold Jr.saw Luis in his yard, he liked to stop and talk to him because Luis gave him good advice and would converse with him.

We had no idea how much Luis loved to drive his motorcycle/motorcycles, and how many miles he drove in the USA and abroad, until we would receive Georgine's Christmas letter telling us where he, and at times with his son in law Paul with him, had driven.

What a great relationship that was for the two of them. So many memories together. Very special for Paul now, I'm sure.

Luis did something very special for us when we were ready to have new dining room and bedroom sets.

He used his know how to secure beautiful Thomasville furniture for us, with added pieces, for such a low price it was unbelievable. So much so, that when they arrived at one of the furniture stores Luis did business with a little way from us, he called Harold immediately and told him to pick it up as quickly as he could because the Thomasville furniture factory burned down about the time it arrived, and the furniture store owner where it was shipped wanted desparately to buy it from Harold because he wouldn't be able to get any again. He even tried to purchase it as Harold and his brother were taking it to the truck. They never rebuilt the factory or Thomasville furniture again we were told. So the store owner was right to want to purchase the beautiful sets and crystal chandelier Luis secured for us. Thomasville was well known top quality furniture in our country and built in Greenville, N.C. where almost all furniture was made in the 60's and 70's where Luis went to choose furniture for his Ethan Allen clients and other furniture after going into his own business with Georgine.

Luis also brought home curios and lovely items the furniture stores would use for photo displays and then discard them, so Luis would purchase them and let us see them and buy some from him. When he and Georgine visited us in Bend, OR. in 2019, Georgine was srprised to see the sleek placemats with the lovely red and pink peonies on them I put on the table for our meal together. She said "I still have mine and use them a lot, and I still have gifts you gave me, Hilda." What a surprise. If she had stayed with us in the guest bedroom she would have seen some of the curios, like the beautiful mother elephant with her baby with the Ethan Allen logo on the botom, and the little Hummel soldier boy they gave to our young son Eric for his bithhday one year, and others.

December 3, 1978 Harold and our son Mark moved to Maui after we sold our home on Tintle Road in September, to find a place for us to live before I arrived January, 7, 1979 after I closed the sale of our house. Withn days they located a new cottage for Harold, me , Eric, age 7, and Carol Mae, age 4, and a studio in thebrand new home in front where Mark, age 19 and Mitchel, age 16 moved. By February we had already purchased our property, and Harold and the boys started building almost immediately. Mark already had a job with an electrician who lived down the street from our rentals and Mitchel had registered in High School. Both worked with Harold every night and weekends to help get the house built.

We were only in the rentals a very short time when
Luis came for a visit. While conversing with our son Mark, he suggested that he may be interested in becoming a furniture salesman like him, and suggested Mark go with him on his next sales trip to Japan and see what it was all about, which Mark did. Almost immediately. I can't recall if Luis left and Mark followed, or Mark left from Maui with Luis a day or so later. I just remember Mark being in the studio aparment after he came back, because his clothes and other things were strewn all over the apartment after he went to work or somewhere the next day. However I can forgive that after his time in Japan and probably running right away to see his new girlfriend with the gifts he brought her from Japan.. I still have a couple of the delicate set of 7 day gold bracelets he purchased for me on his trip with Luis.

There is one thing I absolutely remember of Luis by us on that trip before they left for Japan. It was when Georgine called one evening and Luis had the speaker phone on so we could all converse. When I heard her say to Luis "I have something to tell you," that didn't sound like bad news the way she said it, so jokingly, without hesitation, I blurted out "SHE'S PREGNANT ! " Totally out of nowhere. Then Luis shut the speaker phone off for her to tell him in private what she wanted to say, and I could tell when we saw Luis's face in major surprise, that what I said was probably true. Sure enough, when he put down the phone he said quietly "She's pregnant."

5 years later when their entire family came to visit us we all got to meet the 5 year old in that converstion. His name was Marc Villafana and he was as cute as a little boy could be.

Beside how cute he was, I remember that he was facinated with Eric who was 12 by then. Eric was standing in front of the sofa looking down at Marc while talking to him about something, when Marc simply looked up at him and said "Eric, you're booful." Booful was how he said it, and I can still hear that adorable word and remember how he looked while looking up at Eric and saying it every time I think of that visit with the family.

I also remember we only had a work van and took the family in it while they were sitting in sand chairs to show them the back side of Haleakala that looked like a moonscape when we first moved to Maui, but no matter how long we drove we couldn't locate it. IWe found out later that it was no longer like that because it had rained a lot and unknown to us, it hadn't rained in 7 years on that side of Haleakala so grasses and bushes had already grown over the shiny black lava we had seen that went from the top of the mountain into the sea.

What troopers Luis and Georine were to put up with sitting in sand chairs in the back of a van flopping around and sliding across the floor at times. Who else would do that??

What I recall of Christine and Danielle is how much our children enjoyed them being at our house and swimming and playing with them in our back yard, and one day all of them touching the 3 fluffy baby wild ducklings in Carol Mae's baby pool Harold Jr. Incubated day and night like a mama duck sitting on her eggs.. Then visiting us on Maui when they were older, and Carol Mae and Danielle could appreciate going to the ocean and jump the waves with the older ones.

All of those memories and more started when Harold stoped to talk to Luis that day.

Luis was a good friend, husband, father and grandfather. A veteran who was willing to do all he could to defend our freedom whether it was popular at home to be fighting in Vietrnam or not. Whether our young men and women should have been in a country so far away for what many felt had no purpose for the USA being there, or not. Then so many being treated so badly, and many treated like outcasts for having listed or going when their names were called, at a dark time in our history,

What we do know, is that people like Luis went because their country called and they did the job they were asked to do because they loved their country and their freedoms, and believed those precious gifts may be lost if they didn't do their duty to defend them. No war is ever right. But the men and women who fought in them for what they believed in, were all right, and all heros to go through what they did.. No matter their roll or how dangerous it was.

Thank you Luis for your part in that war. Thank you for being a good friend. Rest in Peace knowing you did all you could to fight your own private medical war for so long.. What you went through may actually help another man one day soon.

Your friends,
Harold and Hilda Miller


 
CD

Christina Villafaña Dalcher Posted at 07:35pm

Dear Mr and Mrs Miller (or, Aunt Hilda and Uncle Harold),

My, how the years march on. Thank YOU for being such good friends to my dad. Thank you for the Fourth of July parties, and the crazy road trip to Hana, and the little recipe book you gave me all those years ago (which is STILL my little recipe book). Most of all, thank you for being unforgettable neighbors and friends.
Much love,
Christina
TB

Tom Brown

Posted at 10:24am
My Good Friend Luis.

Almost thirty years ago, while working for La-Z-Boy, I met Luis and despite his initial grumpy persona, we hit it off and soon became close friends. Despite me being on the other side of the Atlantic, we managed to meet up whenever possible and have remained in contact ever since.

As part of my job, I had the great privilege of working in the US alongside Luis at all the High Point markets as well as traveling halfway around the world with him, mainly on my part to figure out his amazing ability to continually outsell everyone else.
The answer was simply this - he loved his wife Georgine and their family above all else and worked as hard as possible to provide the very best for them all.

Luis was an extremely loyal man who would never let a friend, colleague, or customer down, and he genuinely cared for the small group of backup staff in Monroe who ensured that his loyal customers out there would always receive the very best products available and the best possible service he could provide.

He was a great man and a true friend who will be sadly missed by me and all who knew him.

God bless you Luis, and rest in peace.
Yours,
Tom and Rose Brown
MM

Mark Miller

Posted at 05:02am
I grew up in Butler NJ in the same neighborhood with Luis, Georgine and their children. It was a great neighborhood (with BBQ's, pool parties and holiday get togethers) during a great time in our country and my life. After my family moved to Maui in 1979, Luis invited me in 1981, as very young man (all of 21 years old) to accompany him on one of his business trips to Japan, Hong Kong & Macau. What an experience! Having only ever been on an airplane one time previously (the day I moved from Butler to Maui) I certainly was not a world traveler by any stretch of the imagination. None of that mattered though, because I was with Luis, and he knew how to travel and experience far off places like no one I ever knew. What a great experience for a "wide eyed" innocent kid from rural Butler, NJ and Maui. He showed me places that most people will never experience, treated me like a man (as much as I could muster up) and introduced me life altering foreign beers and foods that I never thought I would ever eat (and haven't since). Thank you Luis. You made a difference and I am grateful and better for the experience. ALOHA!!!!

Mark Miller
JG

Joni Gerweck

Posted at 08:04am
Luis and I worked together for several years, he was the International sales rep and I was the customer service rep for his accounts. We worked well together, and Luis always made me feel appreciated. His work ethic inspired me, he did everything with gusto! But more importantly, he was kind, he cared deeply about his accounts and the people, he was always fair. I enjoyed seeing him at Market, going to dinners, what a personality! His jokes, his travel stories, his laugh, all made him a very special person. We kept in touch after our respective retirements. Luis was a friend of mine.
He knew that he had a wonderful life and always told me to enjoy every day, each day is a gift, enjoy it all. I am reminded that on the last day of his last Market, he wrote on the bulletin board in huge letters: LUIS HAS LEFT THE BUILDING! My husband and I visited he and Georgine at their lovely home in November of 2020. They were so kind to us, we had a wonderful time. Luis introduced us to a drink from Bermuda: The Dark and Stormy. Rum from Bermuda and Ginger beer. My husband and I made this drink upon hearing of Luis' passing and toasted him in the sky. I do know that Luis loved his family, his country and animals. Thank you Luis for being my friend, I will see you again, on the other side. Cheers!
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